Ford India in 2009 (A): Need for a Strategy Change?
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ExcerptsFord Motor Company and its Indian SubsidiaryFord Motor Company, Dearborn, Michigan, one of the leading US-based automakers, was globally known for its brands of cars. Founded in 1903, the company had a global presence as of 2009 with about 90 manufacturing units employing about 213,000 people... The Small Cars Segment of the Passenger Vehicle Market in IndiaAs of March 2009, passenger vehicle sales contributed to 16% of the total sales of automobiles in India (Refer to Exhibit I for market shares of various categories of vehicles in the Indian automotive industry as of March 2009). Passenger vehicle sales had shown an increasing trend in the 2000s... India as a Manufacturing Hub for Small Cars
ConclusionCommenting on the developments in the automotive industry in India, V.G. Ramakrishnan, a Frost & Sullivan analyst, said "Detroit is a benchmark only to be surpassed; the United States is no longer the last frontier in car technology and production... Detroit is going to feel the pressure."... ExhibitsExhibit I: Market Share of Various Categories of Vehicles in
the Indian Automotive Industry
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